Regarding noi aroma

At noi, we harvest trees and herbs that grow wild in the forests at the foot of Mt. Fuji, such as Japanese spicebush (Kuromoji), and extract essential oils using the steam distillation method in our laboratory at the foot of Mt. Fuji.

We do not use any artificial fragrances in our blends. Instead, we primarily use essential oils that have organic certification, and we are constantly developing the most natural scents in our lab through various experiments.

We strive to work as close to nature as possible, creating scents by hand in harmony with nature's transitions. We hope you enjoy the unique characteristics of each scent.

Each color is inspired by a scent and created from Japanese pigment (Iwa-enogu), which is made by crushing minerals. Please experience the energy born from Japan's nature.